Thursday, July 26, is Miracle Treat Day, and proceeds from Blizzard sales at participating Dairy Queen stores will benefit Children’s Hospital of Wisconsin.

Girl eating Blizzard

Children’s Hospital champion Brea enjoying her Blizzard on Miracle Treat Day 2011.

My name is Jerry Schiefelbein. I’m the operator of three local Dairy Queen stores. I’m asking you to join me for Miracle Treat Day which supports Children’s Miracle Network Hospitals across the country.

I’m happy to participate in this great event to help out a hospital that has helped my family. Our community is lucky to have one of the nation’s top children’s hospitals. My daughter, Nicole, was a patient at Children’s for 10 years with type-1 diabetes. The care and education she and our family received was second to none. She is doing great to this day. We are very appreciative to the doctors, nurses and support staff for everything they have done for our family.

Participating Dairy Queen stores will donate proceeds from every Blizzard sold on Miracle Treat Day. Today, even more, this hospital needs our help. This is our opportunity to make a difference in our community. I’m happy to know that 100 percent of the money raised at my stores stays right here to help the same kids I serve ice cream to. In the last four years, Dairy Queen stores in Wisconsin have raised more than $500,000 to help sick and injured children in our communities.

I look forward to meeting all the kids, families and community supporters who stop in with their own Children’s story. To find a participating Dairy Queen location near you, visit

Please join me July 26 for a Blizzard, and let’s make miracles happen!

~ Jerry Schiefelbein, guest blogger

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