Recently, I was privileged to attend the Health Care Heroes Awards program sponsored by BizTimes, a biweekly news magazine here in Milwaukee. During this event, Robert Rohloff, MD, a pediatrician at Children’s Medical Group Southwest Pediatrics, was honored as a health care hero.

Dr. Rohloff was recognized for his work instituting a more family-centered way of caring for kids that led to a change in the clinic’s approach to health care. This medical home model is being implemented more widely across the country, and thanks to Dr. Rohloff, Southwest Pediatrics is a recognized leader of this effort in our community.

Robert Rohloff, MD

Dr. Rohloff

I’ve known Bob Rohloff for 25 years and his tireless efforts to research and institute this approach and engage an outstanding health care team to sustain this model of care are truly amazing. He volunteers his own time to further the success of the programs he’s helped develop.

I can’t begin to describe how proud I am of Bob’s work as well as all of our Children’s Medical Group pediatricians. For all of them, it’s about caring for kids in the best way possible. Every day, they look for ways to improve patient care.

Making a difference in the lives of kids and families every day. Now that’s heroic.

Are you looking for a pediatrician? I encourage you to consider Children’s Medical Group with 16 clinics throughout southeastern Wisconsin. Visit to find a pediatrician near you.

~ Michael Gutzeit, MD, pediatrician and chief medical officer, Children’s Hospital of Wisconsin

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