Breastfeeding goes digital with flash mobs, videos, blogs and more

As a lactation consultant at Children’s Hospital of Wisconsin, I celebrate World Breastfeeding Week every August. This year’s theme, established by the World Alliance for Breastfeeding Advocacy, is “Talk to Me: Breastfeeding, a 3-D Experience.” It’s the perfect theme to blog about!

This theme focuses on the importance of digital communication and social media. Blogging, texting, email and social media outlets like Facebook and YouTube are being used as effective ways to provide accurate health information and social support to breastfeeding families.

Two fun examples of digital media activities planned by WABA this year are a World Breastfeeding Week flash mob, with locations, lyrics and dance steps posted on YouTube, and a worldwide, simultaneous breastfeeding event called the Big Latch On.

For more information on World Breastfeeding Week, visit the World Alliance of Breastfeeding Advocacy World Breastfeeding Week.

Visit Lactation Matters, the official blog of the International Lactation Consultant Association.

You can access research on lactation from The International Lactation Consultant Association and SAGE Publications Patient Access to the Journal of Human Lactation.

Learn more about the breastfeeding support team at Children’s Hospital of Wisconsin. To speak to a lactation consultant, call us at (414) 266-1757.

Barbara Hayes-Dineen, BS, RN, IBCLC, RLC~ Barbara Hayes-Dineen BS, RN, IBCLC, RLC, lactation management consultant, Children’s Hospital of Wisconsin

The Lactation Management Service at Children’s Hospital was developed to meet the needs of breastfeeding mothers and their babies. Our consultants promote a successful breastfeeding experience by providing education and support to families and staff.

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